The Program Creates Opportunities For Businesses And Individuals
The other provides a digital marketing education to students and grows them into Ecommerce Advisors. Then, they are connected to businesses in the program and apply what they’ve learned to help them grow online.
One side supports businesses looking to maximize their Ecommerce potential; access funding and support to boost your business online.
Become An Ecommerce Advisor
Alacrity and GYBO will hire, train, mentor, and support students who are looking to become Ecommerce Advisors. Once training is complete, each Ecommerce Advisor will be deployed to support different BC Businesses; giving them a chance to practice their skill and gain tangible experience.
Earn an Ecommerce Advisory Microcredential, A Temporary Job Placement and more...
- Keyword Research
- Email & Copywriting
- Pillars of Digital Marketing
- Personas
- Storytelling & Branding
- Building Websites
What training will I receive?
The Ecommerce Advisory Bootcamp is an overview course built for early-stage entrepreneurs, like yourself, looking to understand the fundamentals of Ecommerce; so you can begin your journey of building a digital-based company.
Within the course, you will be guided through the beginning stages of ideation, validating your business model, understanding the competitive landscape, to choosing your platform and systems involved in running an online storefront.
Upon completion, you should have a grasp of the ecosystem, systems, and competencies required to operate a successful Ecommerce store.
In addition to developing digital marketing skills, you will learn about the CDAP Stream 1 Business Program; a government grant available to businesses looking to boost their online sales. This includes it’s
- Objectives
- Application Criteria
- Eligible/Ineligible Expenses
With this knowledge, you will be able to guide businesses through the program, ensuring seamless success.
Offered Through
Alacrity Academy
Digital Marketing Microcredential : What You'll Learn
- User experience, customer journey mapping, and information architecture for Ecommerce websites
- Organizational structures of an Ecommerce business
- Understanding your Ecommerce marketing funnel and how to measure and optimize
- Hiring staff vs. contractors, or agency
- Contracts, policies, and legal documents
- Email marketing automation for Ecommerce
Ecommerce Advisor Program - Eligibility & Expectations
Ecommerce Advisor applicants who have graduated from high school or are currently pursuing post-secondary education must meet all the following eligibility criteria:
- Be a Canadian Citizen, Permanent Resident, or person on whom refugee protection has been conferred under the Immigration and Refugee Protection Act*, and your primary residence is located in BC
- Be legally entitled to work according to the relevant provincial legislation
- Have a valid Social Insurance Number
- Be available part-time for a maximum of 250 hours. Special arrangements are made for co-op students.
- Complete the self-led training program with a minimum score of 80%.
- Work with assigned businesses to review their current digital strategy, gather requirements, and provide a written recommendation.
- Assist in the implementation or improvement of digital technologies.
- Complete required reporting weekly and at the end of each assignment.
While our office hours are Monday to Friday 8 am – 4 pm, your work hours are quite flexible.
You will have to be available during these times for any scheduled meetings and to connect with the businesses at a time they are able to meet. Outside of that, you choose the times you need to work on your projects.
Where do I apply?
How Does The Application Process Work?
Complete the online application demonstrating that you meet the eligibility criteria for Ecommerce Advisors.
Alacrity Canada will review submitted and complete applications against eligibility criteria. Applicants will be contacted within 2 weeks with an update of their application.
At final approval, an employee agreement will be issued to the applicant by Alacrity Canada for signatures.
You will complete a training program through Alacrity Canada to learn the Ecommerce and digital marketing skills required to support small businesses through a work placement.
Students will be assigned by the Alacrity Liaison to work directly with small businesses to assist them with their digital technology adoption.