Digital Marketing Bootcamp

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This virtual skills-training program provides participants with relevant and current education around the components of digital marketing. Designed to work with a flexible schedule, the bootcamp itself entails roughly 10 hours of study per week, which students can complete at their own pace. By the bootcamp’s end, all participants will receive a Digital Marketing Bootcamp certificate and will be able to position the organizations they work for or own for successful growth online. This program can be studied as a self-directed course with some support, or as a fully supported course with access to live webinars and online discussions.

Prepare Yourself For The

Digital Marketplace

Through virtual classes, the bootcamp provides experiential hands-on learning, as well as mentorship sessions so that students can quickly gain a foundational understanding of a range of digital marketing disciplines. These include: ad-buying, earned media, social media management, and search engine optimization. Throughout the bootcamp, students will have access to the online community that is monitored by digital marketing advisors. Students are able to ask content-related questions and dig deeper into concepts. Those not pursuing the self-directed option will be encouraged and able to attend live webinar sessions with experts, alongside the course content. These webinars are an excellent opportunity to learn from the experiences of people in the field, to ask questions, and to build out a network.

Pillars of digital marketing

Keyword research

Google AdWords

Email marketing

Conversion rates

Students Will Learn…

Branding

Landing pages

Podcasts

LinkedIn

Press releases

Customer service

Influencer marketing

Storytelling

Analytics

Copywriting

Instagram

Content distribution

Backlinks

Affiliate marketing

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What Are The Eligibility Requirements?

  • The business’ sole or primary operations are located in B.C.
  • The business is currently operating
  • The business is registered in B.C.
  • The business employs less than 149 B.C. residents

B.C. business owners and employees are eligible to join and have their tuition covered by the Government of British Columbia if they meet the eligibility requirements.

How Do I Enroll?

Head to the Alacrity Academy website to start the enrollment process!

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Frequently Asked Questions

While there are no formal prerequisites, students applying must have access to a computer and have basic computer and Internet knowledge.

B.C. business owners and employees are eligible to join and have their tuition covered by the Government of British Columbia if they meet the eligibility requirements.

Yes, non-profits are eligible for full tuition coverage as part of StrongerBC, B.C.’s Economic Recovery Plan.

In the application form, please enter the Charity Number associated with the non-profit that you run or are employed with in lieu of the Business Number (BN).

Send us an email at learn@alacritycanada.com.

Yes, sole proprietors are eligible for full tuition coverage through the B.C. government under StrongerBC, B.C.’s Economic Recovery Plan.

Interested applicants should be registered as a sole proprietor and have their certified Statement of Registration handy when filling out the application.

Please note that registering your sole proprietorship differs from obtaining a GST number. 

As part of StrongerBC, B.C.’s Economic Recovery Plan, the Digital Marketing Bootcamp has been provided $4.5 million to help B.C.’s small and medium-sized businesses get their operations online to adapt to changing business models, respond to changing customer demands, and spur business growth.