Digital Marketing Bootcamp
Learn How To Unlock Ecommerce Potential
This comprehensive program is designed to empower students with expertise in various aspects of digital marketing, including search engine marketing, social media, and content marketing. The bootcamp is taught by expert mentors who offer guidance and insights into the latest strategies and practices in the industry.
The Digital Marketing Bootcamp, in partnership with The Gustavson School of Business at UVIC, is taught by expert mentors, giving you the skills you need to succeed. Designed by Alacrity and delivered by UVIC, the content for this program has been meticulously curated by a collective of 40+ industry experts.
Upon completion, each participant will have the skills to position an organization to grow online successfully. To formally recognize this, they will receive a Digital Marketing Bootcamp Certificate.
Delivery in the form of pre-recorded high-definition videos so you can enjoy the flexibility to advance through the curriculum at your own convenience and pace.
Designed to work with a flexible schedule, the course entails roughly 10 hours of study per week. It can be self-directed with some support, or fully supported with access to live webinars and online discussions.
Delivered By Gustavson School of Business At UVIC
What You Will Learn:
With 40+ hours of course content and a focus on actionable marketing strategies, this bootcamp equips you with the skills needed to build your brand, optimize your website, create an effective, winning digital marketing strategy, master online and social media advertising, generate leads, acquire customers, scale revenue, and more.
- Social MediaMarketing
- Search Engine Optimization
- Paid Advertising
- Email Marketing
- Copywriting
- Branding
- Websites &Landing Pages
- Conversion Rate Optimization
- Podcasting
What You Will Learn:
With 40+ hours of course content and a focus on actionable marketing strategies, this bootcamp equips you with the skills needed to build your brand, optimize your website, create an effective, winning digital marketing strategy, master online and social media advertising, generate leads, acquire customers, scale revenue, and more.
- Social MediaMarketing
- Search Engine Optimization
- Paid Advertising
- Email Marketing
- Copywriting
- Branding
- Websites &Landing Pages
- Conversion Rate Optimization
- Podcasting
Course Content
This program that imparts the fundamentals ofDigital Marketing addresses several key challenges and concerns:
It bridges the knowledge gap by providing a comprehensive understanding of digital marketing principles, strategies, and tactics, empowering individuals to make informed decisions in the digital landscape.
It equips learners with practical skills, enabling them to create and execute effective digital marketing campaigns, thereby enhancing their employability and professional capabilities.
Digital marketing is an integral component of modern business practices, and a course in this field ensures that individuals remain relevant and competitive in the rapidly evolving digital environment.
Understanding digital marketing methods allows optimization of marketing budgets and achieves better ROI, as compared to traditional marketing methods.
Digital marketing offers the tools and techniques to reach a precisely targeted audience, reducing wastage of resources and enhancing the chances of engagement and conversion.
It empowers individuals and organizations to measure the impact of their marketing efforts through analytics and data-driven insights, facilitating data-informed decision-making.
This Digital Marketing Bootcamp ensures that learners stay updated with the latest technological trends and platforms, allowing them to harness new opportunities as they emerge.
For aspiring entrepreneurs, digital marketing knowledge is invaluable in promoting and growing their start-ups efficiently and cost-effectively.
It bridges the knowledge gap by providing a comprehensive understanding of digital marketing principles, strategies, and tactics, empowering individuals to make informed decisions in the digital landscape.
It equips learners with practical skills, enabling them to create and execute effective digital marketing campaigns, thereby enhancing their employability and professional capabilities.
Digital marketing is an integral component of modern business practices, and a course in this field ensures that individuals remain relevant and competitive in the rapidly evolving digital environment.
Understanding digital marketing methods allows optimization of marketing budgets and achieves better ROI, as compared to traditional marketing methods.
Digital marketing offers the tools and techniques to reach a precisely targeted audience, reducing wastage of resources and enhancing the chances of engagement and conversion.
It empowers individuals and organizations to measure the impact of their marketing efforts through analytics and data-driven insights, facilitating data-informed decision-making.
This Digital Marketing Bootcamp ensures that learners stay updated with the latest technological trends and platforms, allowing them to harness new opportunities as they emerge.
For aspiring entrepreneurs, digital marketing knowledge is invaluable in promoting and growing their start-ups efficiently and cost-effectively.
Course Outline
Please see the main content areas,as follows:
Please see the main content areas, as follows:
- Unit 1 - Intro to Digital Marketing
- Unit 2 – Search Engine Optimization
- Unit 3 – Content Strategies
- Unit 4 – Google Ads
- Unit 5 – Landing Pages, Google Analytics & Tag Manager
- Unit 6 – Facebook Advertising
- Unit 7 – lnstagram, Press Releases
- Unit 8 – Conversion Rate Optimization, Affiliate & Influencer Marketing
Course Outline
Please see the main content areas,as follows:
Please see the main content areas, as follows:
- Unit 1 - Intro to Digital Marketing
- Unit 2 – Search Engine Optimization
- Unit 3 – Content Strategies
- Unit 4 – Google Ads
- Unit 5 – Landing Pages, Google Analytics & Tag Manager
- Unit 6 – Facebook Advertising
- Unit 7 – lnstagram, Press Releases
- Unit 8 – Conversion Rate Optimization, Affiliate & Influencer Marketing
Who is the Digital Marketing Bootcamp meant for?
Individuals who are new to the field of digital marketing and wish to build a strong foundation in this area.
Small business owners looking to enhance their online presence, reach a wider audience, and effectively promote their products or services in the digital space.
People with a keen interest in marketing who want to gain practical skills and insights to pursue a career in digital marketing.
Professionals from different backgrounds seeking a transition into the Digital Marketing field and who require the fundamental knowledge to start their new career path.
Freelancers or independent consultants looking to expand their service offerings by adding digital marketing to their skill set.
Entry-level marketing professionals who want to solidify their understanding of digital marketing concepts and techniques.
College or university students and recent graduates interested in entering the marketing industry, looking to bolster their resume with digital
marketing expertise.
Team members of smaller businesses responsible for marketing efforts but lacking formal Digital Marketing training.
Who is the Digital Marketing Bootcamp meant for?
Individuals who are new to the field of digital marketing and wish to build a strong foundation in this area.
Small business owners looking to enhance their online presence, reach a wider audience, and effectively promote their products or services in the digital space.
People with a keen interest in marketing who want to gain practical skills and insights to pursue a career in digital marketing.
Professionals from different backgrounds seeking a transition into the Digital Marketing field and who require the fundamental knowledge to start their new career path.
Freelancers or independent consultants looking to expand their service offerings by adding digital marketing to their skill set.
Entry-level marketing professionals who want to solidify their understanding of digital marketing concepts and techniques.
College or university students and recent graduates interested in entering the marketing industry, looking to bolster their resume with digital
marketing expertise.
Team members of smaller businesses responsible for marketing efforts but lacking formal Digital Marketing training.
See Success
In The Statistics
Learn more about
Alacrity’s lifetime impact
8000
Students
Enrolled
483
Indigenous
Scholarships
98%
Satisfaction
Rate
Tuition & Registration
Course tuition includes:
Course tuition includes:
- All Asynchronous Content
- Course Materials
- Digital Marketing Certificate
Fee: $850.00
