Digital
Marketing Bootcamp

Digital Marketing Bootcamp program graphic

This virtual skills-training program provides participants with relevant and current education around the components of digital marketing. Designed to work with a flexible schedule, the bootcamp itself entails roughly 10 hours of study per week, which students can complete at their own pace. By the bootcamp’s end, all participants will receive a Digital Marketing Bootcamp certificate and will be able to position the organizations they work for or own for successful growth online. This program can be studied as a self-directed course with some support, or as a fully supported course with access to live webinars and online discussions.

Prepare Yourself For The

Digital Marketplace

Through virtual classes, the bootcamp provides experiential hands-on learning, as well as mentorship sessions so that students can quickly gain a foundational understanding of a range of digital marketing disciplines. These include: ad-buying, earned media, social media management, and search engine optimization. Throughout the bootcamp, students will have access to the online community that is monitored by digital marketing advisors. Students are able to ask content-related questions and dig deeper into concepts. Those not pursuing the self-directed option will be encouraged and able to attend live webinar sessions with experts, alongside the course content. These webinars are an excellent opportunity to learn from the experiences of people in the field, to ask questions, and to build out a network.

Pillars of digital marketing

Keyword research

Google AdWords

Email marketing

Conversion rates

Students Will Learn…

Branding

Landing pages

Podcasts

LinkedIn

Press releases

Customer service

Influencer marketing

Storytelling

Analytics

Copywriting

Instagram

Content distribution

Backlinks

Affiliate marketing

Currently Enrolled

Indigenous Scholarships

Satisfaction Rate

What Are The Eligibility Requirements

The business’ sole or primary operations are located in B.C.

The business is currently operating

The business is registered in B.C.

The business employs less than 149 B.C. residents

 B.C. business owners and employees are eligible to join and have their tuition covered by the Government of British Columbia if they meet the eligibility requirements.

Where do I apply? 

Head to the Alacrity Academy website to start the application process

Frequently Asked Questions 

Are there course prerequisites?

While there are no formal prerequisites, students applying must have access to a computer and have basic computer and Internet knowledge.

How much is the tuition?

B.C. business owners and employees are eligible to join and have their tuition covered by the Government of British Columbia if they meet the eligibility requirements.

I work at a non-profit, am I eligible for full tuition coverage?

Yes, non-profits are eligible for full tuition coverage as part of StrongerBC, B.C.’s Economic Recovery Plan.

In the application form, please enter the Charity Number associated with the non-profit that you run or are employed with in lieu of the Business Number (BN).

What if I don't live in British Columbia?

Send us an email at learn@alacritycanada.com.

I am a sole proprietor and want to participate in the Bootcamp. Do I qualify for full tuition coverage?

Yes, sole proprietors are eligible for full tuition coverage through the B.C. government under StrongerBC, B.C.’s Economic Recovery Plan.

Interested applicants should be registered as a sole proprietor and have their certified Statement of Registration handy when filling out the application.

Please note that registering your sole proprietorship differs from obtaining a GST number. 

Why are small and medium-sized businesses being supported by the B.C. Government to participate in the bootcamp?

As part of StrongerBC, B.C.’s Economic Recovery Plan, the Digital Marketing Bootcamp has been provided $4.5 million to help B.C.’s small and medium-sized businesses get their operations online to adapt to changing business models, respond to changing customer demands, and spur business growth.

What Our Graduates are Saying

Before I took this course, I feared I was falling behind in my field, I didn’t know why I wasn’t landing clients and I had to take a part-time employed job to make ends meet. Having the Alacrity Digital Marketing Bootcamp skills under my belt means that I can quit my job and focus 100% on my business and growth. And as a single Mom, it also means that I can pay my mortgage, feed my kids and save for their futures and show them what women in business can do.” -Rosina Rodighiero

“Taking this course has helped me pivot my business to take advantage of online interest in my business. One Facebook ad I did as part of my homework has been my best producing ad to date and is still running today. Our online sales for the Beading Division are up 11,332% from last year. In the last 30 days sales from Facebook are up 154% from the previous 30 days as our ad keeps producing results. Since taking the course, I have been using my new skills to fine tune my website and social media awareness and sales have continued to rise.” -Shahraz Kassam

“Being someone who acquired all her marketing skills through work experience, I finally got the best asset under my belt. I’ve never found any program this useful and relevant before. I can easily turn around and apply the strategies and tactics I’ve learnt from industry professionals to my daily work as a digital marketing specialist.” -K. Ames