DIGITAL MARKETING
BOOTCAMP
Prepare yourself and your business for the digital marketplace.
ALACRITY CANADA DIGITAL MARKETING BOOTCAMP
WHAT TO EXPECT
8
Weeks
40
Key Topics
10
Hours per week
43
Expert Mentors
CURRENT BOOTCAMP
NOW ACCEPTING APPLICATIONS ON A ROLLING BASIS FOR THE DIGITAL MARKETING BOOTCAMP. APPLY TODAY!
WHAT YOU WILL LEARN
Pillars of digital marketing Storytelling Branding Keyword research Landing pages Analytics Email marketing Copywriting Podcasts
Google AdWords Conversion Rates Instagram LinkedIn Content Distribution Press releases Backlinks Customer service Affiliate marketing Influencer marketing
And more…..
FAQ’s
01
IS THERE A COURSE PREREQUISITE?
While there are no formal prerequisites, students applying must have access to a computer and have basic computer and Internet knowledge.
02
If you don’t live in BC, you can still participate in the Bootcamp!
Send us an email at learn@alacritycanada.com
03
HOW MUCH IS TUITION?
Employees of small to medium-sized businesses directly impacted by COVID-19 in BC may qualify to have their full tuition covered. Click here to find out more.
Students that are not located in or employed by a business in BC may pay the subsidized tuition fee of $1,592.00.
04
The Alacrity Digital Marketing Bootcamp is designed to work with you and your schedule. The Bootcamp itself entails roughly 10 hours of study to be completed at your own pace weekly.
05
Yes, participants who complete the requirements of the Bootcamp will receive a Digital Marketing Bootcamp Certificate of Completion.
06
HOW WILL THIS BOOTCAMP HELP ME APPLY FOR A JOB OR HELP MY BUSINESS?
The skills learned in the Digital Marketing Bootcamp will prepare you to take on a wide range of beginner marketing roles, including Digital Marketing, Social Media, SEO, Paid Advertising, and Analytics. For businesses, this means more resiliency to a changing marketplace and more opportunities to be discovered.
07
I AM A SOLE PROPRIETOR AND WANT TO PARTICIPATE IN THE BOOTCAMP. DO I QUALIFY FOR FULL TUITION COVERAGE?
Yes, Sole Proprietors are eligible for full tuition coverage by the BC government under StrongerBC, B.C.’s Economic Recovery Plan.
Interested applicants should be registered as a Sole Proprietor and have their certified Statement of Registration handy when filling out the application.
Please note that registering your sole proprietorship differs from obtaining a GST number.
08
Yes, non-profits are eligible for full tuition coverage as part of StrongerBC, B.C.’s Economic Recovery Plan.
In the application form, please enter the Charity Number associated with the non-profit that you run or are employed in lieu of the Business Number (BN).
09
HOW COME SMALL AND MEDIUM-SIZED BUSINESSES ARE BEING SUPPORTED BY THE BC GOVERNMENT TO PARTICIPATE IN THE BOOTCAMP?
The Digital Marketing Bootcamp is a province-wide skills training program funded by the B.C. government and delivered by Alacrity Canada.
As part of StrongerBC, B.C.’s Economic Recovery Plan, the Digital Marketing Bootcamp has been provided $4.5 million to help BC’s small and medium-sized businesses get their operations online to adapt to changing business models, respond to changing customer demands, and spur business growth.
10
I’VE BEEN ACCEPTED, NOW WHAT?
Once your application has been accepted, you will receive an email from Thinkific, the online learning platform that is hosting the Bootcamp. Enclosed in the email is your personalized access link to the Alacrity Canada Digital Marketing Bootcamp.
Alternatively, you can use the same email you registered with to log in at https://www.thinkific.com/signin/ and find the course content under “My Dashboard”.
11
The Digital Marketing Bootcamp is designed to be completed in 8-weeks, with each Unit “unlocking” every 7 days from your start date. The average time commitment is 10 hours of learning per week.
This is our recommended timeframe for completion because it will allow you to implement what you learned with the opportunity to go back and review. Your access to the content will expire 4 months after the day you register.
12
Throughout the Bootcamp, you will have access to discussion boards that are monitored by digital marketing advisors. In the discussions, you can ask content-related questions and dig deeper into digital marketing concepts.
Each week, you are also encouraged to attend live webinar sessions with digital marketing experts. These webinars are an excellent opportunity to learn from their experiences, ask questions, and build your network.
CAREER CONNECTIONS
Our team will not only provide you with the knowledge to succeed, but also connect you with a designated career advisor to help you find a company or career path that suits your unique skillset and goals.
IN PARTNERSHIP WITH
The Digital Marketing Bootcamp is part of StrongerBC, B.C.’s economic recovery plan. The training is delivered by Alacrity Canada. We gratefully acknowledge the financial support of the Province of British Columbia through the Ministry of Jobs, Economic Recovery, and Innovation.